Marina Simonian, Product Lead and Founder at Uptiv Health, discusses integrating psychology into product management, revolutionizing infusion therapy, evolving product management attributes, and embracing continuous growth and learning in a dynamic conversation.
Marina emphasizes the multidisciplinary nature of product management, integrating technology, design, business, marketing, and psychology for user-centric products.
Uptive Health prioritizes patient well-being by creating a spa-like ambiance and streamlined infusion process.
Deep dives
Marina's Background and Startup Journey
Marina Samunian, a product professional, discusses her background growing up in Armenia and how her early experiences shaped her skills in resilience and resourcefulness, essential for product management. She highlights transitioning into the US, pursuing an MBA, and joining a startup focusing on healthcare technology. Through experiences in EMR software development and patient-focused services, Marina gained insights into healthcare challenges and the importance of cohesive care experiences for patients.
Defining Product Management and Innovation
Marina elaborates on her view of product management as a blend of innovation strategy and customer satisfaction, surpassing traditional feature-centered approaches. She emphasizes the multidisciplinary nature of product management, linking technology, design, business, marketing, and psychology to create user-centric products. Marina underscores the significance of integrating innovation and differentiation into product development, advocating for a holistic understanding of user needs and industry landscapes.
Revolutionizing Infusion Therapy Experience
Marina shares the inception of Uptive Health, focusing on improving the infusion therapy experience for patients by creating a comfortable and dignified environment. She highlights the significance of human-centered design in healthcare, aiming to provide a spa-like ambiance for patients. By incorporating digital solutions like mobile check-ins and a paperless system, Uptive Health aims to enhance patient comfort and streamline the infusion process, ultimately prioritizing patient well-being and overall care experience.
In this episode, Marina Simonian of Uptiv Health talks about how she brings her background in psychology -and finding ways to make things happen with whatever you have on hand- to her role as Product Lead and Founder at Uptiv Health.
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