You Can't Lose!

Take the Credit Out & Get More Done

4 snips
Mar 6, 2025
Duolingo stirred up a LinkedIn frenzy by changing UX job titles to Product Experience Design. Hosts debate the importance of job titles and how they shape personal identity. They explore the evolution of UX and discuss how advocating for change can sometimes hinder progress. Instead of clinging to titles, they suggest focusing on delivering value and collaborating effectively. The conversation wraps with insights on unblocking organizational challenges to achieve quick results, emphasizing practicality over credit.
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ANECDOTE

Spec Writer Moment At 37signals

  • Richard recounts a 37signals talk where a spec writer mocked their iterative product approach and revealed their job title when asked.
  • Jason Fried's simple question “what's your job title?” defused the criticism and exposed how titles protect identities.
INSIGHT

Why Title Changes Feel Existential

  • Richard explains UX grew from small beginnings into a large profession with formal education and identity attached.
  • Changing a title feels existential to people because careers, education, and reputation became tied to that label.
ADVICE

Let The Title Serve Your Audience

  • Align your title to what opens doors and creates value rather than defending a label.
  • Let the organization pick the phrasing that helps customers or stakeholders engage with your work.
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