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The SaaS SEO Show

AI in Content & SEO with Stephen Jeske, Senior Content Strategist at MarketMuse (#63)

Feb 7, 2023
36:02

In this episode of The SaaS SEO Show, we’ve interviewed Stephen Jeske, Senior Content Strategist at MarketMuse, and discussed content strategy and generative content. 

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Here’s what we’re covering:


  • What is MarketMuse? Who’s using the product and gets the most value?
  • How MarketMuse defines its content strategy.
  • What most companies get wrong with their content strategy.
  • Thoughts on keyword research and difficulties of measuring content value.
  • A common mistake most companies make with their content strategy.
  • Ways of evaluating content throughout different stages.
  • How to quantify topical authority from the content creation standpoint.
  • How companies with big content inventories find gaps in their content strategy. 
  • Characteristics of Helpful Content.
  • What aspects of content quality Google will be looking for.
  • MarketMuse’s approach to AI-powered content briefing.
  • Does MarketMuse use GPT-3 as part of its tech in content briefing? 
  • The future of generative content.
  • Examples of good uses of GPT-3 technology.
  • Can generative content get watermarked? 
  • How websites with generative content perform.
  • Tips on using generative content tools.
  • What content creation will look like in 5-10 years? 


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Useful Links:


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Stay Tuned:


► Website: https://minuttia.com/ 


► LinkedIn: https://bit.ly/2DHaJNr 


► YouTube: https://bit.ly/2BZJmhb


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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

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