The Customer Experience Podcast 160. B2B Sales With Human-Centered Communication w/ Ethan Beute
Sep 23, 2021
17:27
If you’d like to be able to sit down with an expert like Shep Hyken, CAO at Shepherd Presentations, or Dan Tyre, Direct or at Hubspot, to ask them about how to implement human-centered communication techniques in your organization, well, you can.
In this episode, you will hear the suggestions that Dan, Shep, and I had for Julie, a sales professional in the continuing education space.
I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. Join me to hear sales insights from our experts, and if you’d like to join our next live, interactive roundtable event, preorder the book written by me and Steve Pacinelli.
Here are some thoughts from the episode:
From Dan: In 2021, we don’t sell, we help
From Shep: Connecting with people is warmer with video
Human-centered design can drive your sales research
Adding desirability to the intersection of viability and feasibility
You’re invited to our next interactive roundtable events on Oct. 5 and Oct. 21
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.
In this episode, you will hear the suggestions that Dan, Shep, and I had for Julie, a sales professional in the continuing education space.
I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. Join me to hear sales insights from our experts, and if you’d like to join our next live, interactive roundtable event, preorder the book written by me and Steve Pacinelli.
Here are some thoughts from the episode:
From Dan: In 2021, we don’t sell, we help
From Shep: Connecting with people is warmer with video
Human-centered design can drive your sales research
Adding desirability to the intersection of viability and feasibility
You’re invited to our next interactive roundtable events on Oct. 5 and Oct. 21
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.