The World Football Summit Podcast E9: WFS Europe Special - The future of sports partnerships in web3
Last week, during WFS Europe, Sevilla became the capital of the global football industry for two days. This week we wanted to bring you a special episode, taken from an amazing panel out of the 50+ that were available at the event.
As technology evolves, the partnership model between brands and football clubs needs to keep pace, as it has evolved from "the brand" perspective, to the digital activation phase and the formation of communities in web 2, and we are now entering the era of web 3.
To understand this landscape, three fantastic experts join Fabien Arneodo (from eShot Labs) to shed some light on where and how the space will evolve in the new era:
- Jorge de la Vega - Commercial & Marketing Director at LaLiga
- Esteve Calzada - Chief Commercial Officer at City Football Group
- Hans Erik Tuijt - Consultant for Heineken
This is a true masterclass for anybody in the industry as it provides a perspective from top-class clubs, brands, and sports properties. Enjoy!
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