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Consistency plays a crucial role in building a successful organization. By consistently taking marketing and sales actions, you establish a strong foundation for growth. This means consistently implementing your strategies and not abandoning them prematurely. A prime example is Dr. Eric Berg, who has been doing live shows every Friday for five years, only missing two episodes due to personal matters. He also produces seven videos per week and launches one video every day. Such consistency in content production and engagement contributes to the long-term success of his business.