His career sparkles

🌰Commercial Director & General Manager at innocent drinks helping take the brand from £17m to £120m

🥓 CEO of Vita Coco EMEA for 12 years, built to £60m in retail sales across the EMEA region

🌮 Founding partner in Urban Fresh Foods Limited, whose brand, BEAR Snacks became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.

🍡 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.

Investor in tonnes of brands, Bio & Me, Mindful Chef, Cheeky Panda, Dalston's Soda Co. Presto, Edgard& Cooper, Sir Kensington, Urban Legend, SURREAL

You're in for a treat.

ON THE MENU:

1. True Gross Margin is EVERYTHING: Price to retailer less promo and trade spend less logistics. 30 to 40% minimum.

2. Why B Corp is at a crossroads - is it becoming Blasé Corp?

3. How to ACTUALLY sell a brand: does the category grow + be the hero of your category

4. Giles one simple rule for working with founders: no surprises

5. Be the hero of ONE category: lessons from selling BEAR and VITA COCO

Every top food and drink founder reads our Newsletter - why wouldn't you?

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Recorded live this week at Bread & Jam with Giles Brook

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Goodbye to The Awl, Criticisms of Romo, and Slate’s New Look | The Press Box (Ep. 416)