"People relate to people, and if your brand feels like people, they’ll relate to you, too." -Laura Busche

Brands ignite ethos. But how? Why do we gravitate towards certain names, bypassing others? It's that gut tug.

 That undeniable pull that captures your gaze when a product on a teeming shelf beckons you, compelling you to reach out. 

It's a visceral connection.

Join us this week as Oliver Higgins delves into the following:

• Lady Gaga, Harry Styles, and how he attracted them. 

• Cannabis Block parties, i.e., Buds on Rose. 

• Product Portfolio and staying true to his customer. 

• And so much more.

Guest Links:

https://www.higgs.life/
https://www.instagram.com/higgs/

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At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

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The Dime is a top 50 Cannabis Podcast 

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