Setting Goals Before Spending Dollars with Allume Group’s Andrea Leigh

Today Dave is joined by Andrea Leigh, Founder & CEO of Allume Group.   Allume Group is an eCommerce knowledge hub helping professionals learn the information and skills they need to be successful online.  Andrea is a founding member of The Digital Shelf Institute and a co-host of the "Fresh Four" podcast from The CPG Guys.

They discuss how Andrea got her start in the space (1:30), what it was like working at Amazon during its rapid expansion (2:57), an overview of Allume Group (10:58), why goal setting is so important (20:34), and predictions for the future when it comes to search and retail media (26:22).

Connect with Andrea on LinkedIn: https://www.linkedin.com/in/andreakleigh/

Learn more about Allume Group: https://allumegroup.com/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker