Yes, Also Yes, Also - Jeff Whitaker
Jan 6, 2026
Jeff Whitaker, an acclaimed improviser and producer behind shows like F*ck This Month and The Matinee, shares his journey from Austin's improv scene to becoming a standout producer. He discusses the importance of internships for skill development and the balance of production stress in performances. Jeff also explores innovative ticketing strategies, including lowering prices and using streaming to enhance accessibility. With insights on audience psychology and connective endings, he reveals the magic behind engaging live shows.
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From Intern To Improviser
- Jeff moved to Austin after his parents died and found belonging by interning and doing unpaid labor at ColdTowne Theatre.
- The unpaid work taught him tech, networking, and led directly to performance opportunities he otherwise couldn't afford.
Frontload Your Best Work
- Respect audience time by cutting long hosting bits and opening quickly with strong scenes.
- Make the first bite of a show excellent so patrons feel the ticket was worth it.
Price Shapes Audience Access
- Higher ticket prices push audiences away and create a squeeze in the scene ecosystem.
- Lowering price barriers or offering free access can expand audience and cultivate repeat attendees.