The Digiday Podcast Creator longevity with Brandon Edelman, Plus Linda Yaccarino's exit, WPP's Leadership shake up and the AI browser wars
Jul 15, 2025
Brandon Edelman, known as Brand Flakes on TikTok, shares his journey as a full-time content creator, revealing the secrets behind his brand partnerships and the challenges of post-TikTok life. Krystal Scanlon discusses the implications of Linda Yaccarino's departure from X, the impact of WPP's leadership changes, and how AI is transforming the advertising landscape. The conversation dives into the evolving role of creators and the importance of navigating content creation with passion and authenticity.
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From Side Hustle To Full-Time
- Brandon Edelman quit his nine-to-five after his brand deals started outweighing salary paychecks.
- His content creation became his full-time job about a year after starting as a side hustle.
Build A Support Team Early
- Build a support team to handle brand negotiations and admin work when content creation workload grows.
- Delegating business tasks frees creators to focus on producing content.
Authenticity Drives Engagement
- Posting spontaneous, stream of consciousness content creates authentic connections with followers.
- Sharing daily life topics in an unplanned way fuels engagement and follower trust.