Which one is better: acquiring a new user or getting a lapsed user to re-engage?
Well, it depends. Most of us have been investing into getting new users while struggling at re-engaging our lapsed users. But our lack of success in re-engagement is likely more to do with how we go about it rather than the strategy of getting the lapsed players to return.
In this episode we discuss re-engagment both at strategic and practical level with Ludia's Taylor Lundgren and two powerful Googlers: William Planques and Guy Saig.
Deconstructor of Fun