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Exploring the downfall of the Indian social media app, Koo, compared to Twitter, due to struggles with fundraising, user adoption, and engagement, leading to its shutdown.
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Quick takeaways
- Koo struggled due to inefficient fund allocation and high advertising expenses, failing to sustain operations.
- Koo's unique features failed to attract Indian users, lacking differentiation and user engagement compared to Twitter.
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Challenges with Fundraising and Spending
Koo faced challenges in fundraising and allocating funds effectively. Despite raising significant amounts, with a $70 million total funding, the company struggled to sustain its operations efficiently. Notably, a large portion, around 60%, of their total expenses were dedicated to advertising and promotions, deviating from Twitter's more organic growth strategy in its early stages. This spending approach, while crucial for user adoption, did not result in the expected user engagement and failed to create a sticky user experience.
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Listen to the best highlights from the podcasts you love and dive into the full episode