#190 - David Jay, CEO of Warm Welcome - The value we can create when software makes its users remarkable

This podcast interview focuses on product innovation that has the power to give all of us new options to communicate more humanely and be trusted faster. My guest is David Jay, Founder and CEO of Warm Welcome.

David was recently named a Top 100 Tech Innovator and Influencer. David is a startup junkie, he has started service-based companies and several software companies. He believes that business can be a tool to help us build better relationships and connect us to a purpose far beyond ourselves.

Today, he's the CEO of Warm Welcome. A startup that's on a mission to create a world that is more personal, more human, more joyful than ever before.

They believe that most people would prefer to engage with another human instead of a robot - and that relationships are what make our lives rich and give us meaning.

This inspired me, and hence I invited David to my podcast. We explore what's broken in the way we communicate digitally and what that leads to. We then discuss the approach David has chosen to solve this problem in a remarkable way. He shares his big lessons learned in building the solution in an as lean as possible way. He addresses the challenges he faced in creating momentum in a completely new category - and ends with his fresh take on the concept of 'launching'.

Here are some of his quotes:

It really helps people stand out. Everybody is been doing things the old way. Everybody has a funnel built. They have email campaigns. You sign up for a product, and you get 20 emails. And they all look the same. They're beautifully designed, they're full of text and graphics.

But when you put your face behind something, you build trust way faster than you do with pretty graphics. And for most products and services, people want to trust the person that's making it before they're going to buy it.

During this interview, you will learn four things:

1. That we're too often building remarkable software, but forget the power of human touch. Combining the two creates something that stands out.
2. That, in order to succeed more often, we should replace the word 'launch' with 'planting seeds'.
3. Why we should always test the water in the market with something lightweight - something we can still adjust without wasting money.
4. Why it's key to turn early customers into evangelists - and how to go about that.

For more information about the guest from this week:

• David Jay
• Website Warm Welcome