The Colin and Samir Show Adam Faze: How TikTok Reinvented the TV Pilot
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Oct 30, 2025 
Adam Faze, founder of Gymnasium and visionary behind TikTok's first true studio, dives into the future of short-form entertainment. He discusses creating shows that cost less than dinner yet reach millions, reimagining how a 90-second TikTok can evolve into a series. Adam shares insights on audience-driven content, how TikTok surpasses traditional platforms, and the rapid rise and fall of fame in the digital age. He also explores the balance of quality and authenticity, alongside the innovative monetization strategies breathing new life into entertainment.
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How Keep The Meter Running Started
- Adam Faze and Kareem Rama shot Keep the Meter Running the day after pitching it by hailing cabs on Seventh Avenue.
- The first driver, Abdur, revealed a rich life story and the pilot later reached millions of views.
Three Pillars Of A TikTok Show
- A TikTok show must be repeatable, drop-in friendly, and not rely on serialized order.
- Successful formats need a strong hook, a standout host, and a payoff that keeps viewers watching to the end.
Keep Production Authentic And Appropriate
- Make short-form shows feel authentic by hiding production when possible and using accessible camera choices.
- Shoot premium but not cinematic—Sony FX3s over Arri Alexas—to fit the platform's user-generated context.