My guests on the show today are Jen Yu and Alex Penfold, the co-founders of Jaxon Lane, a beauty and skin care company they run as a husband and wife team. I have known these two for many years and am a user of their products. Jaxon Lane is known for its Bro Mask, a product whose goal it is to make healthy facial skin more accessible to men. In this wide ranging discussion, we covered:

• The founding idea and story of Jaxon Lane;
• How Jen and Alex figured out how to navigate a brand new industry;
• The differentiation that comes from focusing on male skin care products;
• Their strategy for growing both e-commerce and brick and mortar sales; and
• Their approach to new product innovation

For more information about Jaxon Lane, please visit: https://jaxonlane.com/

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