Thought leadership has always been a critically important brand-building tool for consulting firms; and, increasingly, the same is also true in the world of legal services. In this episode of the podcast, we’re joined by Leor Franks, Business Development & Marketing Director at the law firm Kingsley Napley, to discuss the history and the future of the legal thought leadership landscape. And we dive deep into the similarities and the differences between thought leadership in the legal and consulting sectors, and what the two worlds could learn from each other about how to create compelling and meaningful content.
The Future of the Firm