Elise AI's Minna Song on Building the Artificial Intelligence OS for Housing—and Why Leasing Is Just the Start

Minna Song is the co-founder and CEO of EliseAI, a company using advanced natural language processing to automate communication across the multifamily industry—and beyond. Originally launched as MeetElise, the company powers AI leasing agents for over 350 customers, including 70% of the 50 largest rental housing operators in the U.S., but Song’s vision goes far beyond leasing.

In this episode, she sits down with Brad Hargreaves to unpack the evolution of EliseAI, from a chatbot into an enterprise-grade operating system for housing. They talk about the gap between software teams and site teams, how operators misjudge AI timelines, and what it really takes to earn the trust of institutional clients. Song also shares her thoughts on VC fundraising, breaking into healthcare, and why she thinks real estate is finally waking up to first-principles product design.

If you care about the future of operations, automation, or AI-native infrastructure, this episode is essential listening.

The Thesis Driven Leader Series is made possible with the support of Neutral. Neutral is redefining multifamily real estate with a focus on sustainability, resident health and well-being. For example, Neutral is building the tallest mass timber and Passive House residential building in the U.S with a state-of-art wellness club in Milwaukee. Beyond environmental impact, Neutral offers investors access to substantial sustainable tax credits and deductions. Accredited investors can explore available opportunities at invest.neutral.us or connect directly with their team to learn more.