SchoolCEO: K-12 Marketing + Communications Small But Mighty
May 15, 2025
Small communications teams in schools face unique challenges due to limited resources. The discussion highlights the importance of collaboration and support from stakeholders to enhance communication strategies. Innovative solutions and shared experiences are key to overcoming obstacles and achieving impactful results.
AI Snips
Chapters
Transcript
Episode notes
Communications Shape School Survival
- School districts must compete fiercely to survive due to declining institutional trust and politicization.
- Effective communications teams are often crucial in maintaining a school's positive brand in challenging contexts.
Communications Teams Are Mostly Small
- Nearly half of all school communications directors work alone, handling vast responsibilities.
- Small teams dominate with less than 15% having more than five members, highlighting resource constraints.
Leverage Community for Support
- Recruit support outside your communications team, such as parents, staff, and students.
- Involve your community in storytelling and brand advocacy to amplify your communication efforts.