The Live Music Industry Podcast Episode #15: Ian Roberts (CEO HIVE) - The evolution of Hive becoming an industry leader marketing business + the future of the Live Music Industry, AI, VR/AR, and more.
In this episode we dive into the evolution of Hive, from its roots as a ticketing company to its current role as a key player in marketing automation. We explore the challenges in the industry, and the company’s rapid team growth. Looking ahead, we discuss Hive’s aspirations, the potential of AI, and the intricacies of software design. The convo wrapped with some exciting fastball topics like the DOJ, Live Nation VS Independents, AI, VR/AR, and the booming live entertainment scene.
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Meet the Podcast Host/CEO of Prism - Matt Ford
Opening Music - Papooz - The Garden
Chapters
(00:09)Hive’s story from starting a ticketing company to pivoting and becoming one of the most important marketing automation companies in the industry
(14:46) Choosing to not be a ticketing company/challenges in the ticketing industry
(23:30) team size growth over the year
(26:06) AI + Aspirations for the future of Hive
(36:20) complexity of software design + a shoutout to the competition?!!?
(44:30) coolest industry on planet earth / hopes for the future
(46:40) Hive/Prism integration + Hive discount (www.hive.co/prism)
(48:34) Fastballs to end - DOJ, LiveNation, TicketMaster, Independents, acquisitions, private equity, AI, VR/AR, 10x shows, booming industry, The Sphere