Episode Overview: In this episode of the ScaleX Insider Podcast, host Brendan McGurgan engages in a thought-provoking conversation with Eduardo Briceño, author of The Performance Paradox and a globally recognised expert on growth mindset and learning organisations. Discover how to move beyond constant grinding, unlock exponential growth, and create a learning-focused culture in your business.

Eduardo shares insights into the "Performance Paradox," the power of balancing performance with learning, and practical strategies for embracing discomfort to build resilience and foster innovation. Whether you're scaling a business or striving to improve personally, this episode is packed with actionable advice to help you thrive.

What You'll Learn in This Episode:

• Why constant performance leads to stagnation—and how to break the cycle.
• The "learning zone" vs. the "performance zone" and why both are essential for growth.
• How feedback can fuel innovation and team success.
• Strategies for leaders to model a growth mindset and inspire their teams.
• The importance of reframing challenges as opportunities for adventure and growth.

Key Quotes:

• “If we’re always performing, our performance suffers. Growth requires learning, and learning requires stepping into discomfort.” – Eduardo Briceño
• “Scaling businesses succeed not because they know it all, but because they’re always learning.” – Brendan McGurgan

Links and Resources:

• Learn more about Eduardo Briceño and his work: Eduardo Briceño's Website
• Follow Eduardo on LinkedIn: Eduardo Briceño LinkedIn
• Purchase Eduardo’s book The Performance Paradox: Get The Performance Paradox on Amazon

Connect with Brendan McGurgan:

• Website: Simple Scaling
• LinkedIn: Brendan McGurgan on LinkedIn

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Scaling businesses, Eduardo Briceño, Brendan McGurgan, Simple Scaling, growth mindset, The Performance Paradox, feedback culture, learning organisations, leadership development, SME leadership, scaling with purpose, business podcast, scaling strategies, organisational resilience, entrepreneurial growth, performance zone, learning zone, innovation, leadership podcast.