Are these simple things keeping you broke? Alex Hormozi reveals the biggest business lies you’ve been told and the formula to turn $1,000 into $100 million

Alex Hormozi is an Iranian-American entrepreneur, investor, philanthropist and founder of Acquisition.com. He is the author of books such as ‘$100M Leads: How to Get Strangers To Want To Buy Your Stuff’ and $100M Offers: How To Make Offers So Good People Feel Stupid Saying No’.

In this conversation, Alex and Steven discuss topics such as, how to escape a 9 to 5 life, the exact formula to triple your net worth, how to build an audience from 0 followers, and how to REALLY succeed with your business model.

00:00 Intro

02:13 What Would You Say to the Millions of Entrepreneurs That Follow You?

03:18 What Entrepreneurs Really Need

12:03 Is There a Framework for Knowing When to Quit?

16:05 Fear vs. Logic: How to Think Rationally

19:08 Your Decisions Are Driven by Self-Awareness

23:35 What to Do When You Quit Your Job: The 4 P's

24:42 Pain as a Driver

27:29 Mercenaries and Missionaries in Business

32:30 Just One P Will Make You Succeed!

35:47 What's the Cheat Code to Win at the Game of Attention?

39:33 The Winning Strategy for 2025

49:08 How Important Are People in the Business Journey?

56:46 First-Time Founders Need to Know This About Recruiting

59:09 A-Players Hire A-Players

01:01:40 The Ability to Have Hard Conversations Sooner

01:09:31 Be Kind, Not Nice, as a Manager

01:15:42 How to Not F*ck Up in the Hiring Process

01:23:40 How Do You Know They're Not BSing You in the Interview?

01:24:42 How to Hire Great People If You Don't Have the Money

01:27:56 The Pros and Cons of Experienced vs. Less Experienced Employees

01:29:58 The 4 R's

01:33:08 How to Be Prepared for the Rollercoaster of Building a Business

01:55:35 What Successful Companies Do

01:57:58 How to Double Your Business Growth

02:10:45 How to Help a Founder Who's About to Quit—They Can't Take It Anymore

02:16:40 The Old Innovators' Dilemma and How to Adapt

02:25:46 Your Rate of Experimentation Has to Be Higher Than Your Competitors!

02:29:03 Do Mentors Matter in Our Journey?

02:37:18 Parrots vs. Practitioners: The Best Way to Learn

02:42:16 The Founder Mode

02:46:44 Founders and the Competitors Around Them

02:49:07 Work-Life Balance

02:56:28 The Mantra That Helped Me

03:03:36 How to Drive Meaning from Your Life

03:09:43 What Is the Meaning of Life?

Follow Alex:

Instagram - https://g2ul0.app.link/EBxnhGYpNQb

Twitter - https://g2ul0.app.link/wucQ8x0pNQb

YouTube: You can purchase Alex’s book, ‘$100M Leads: How to Get Strangers To Want To Buy Your Stuff’, here: https://amzn.to/413cH2K

Spotify: You can purchase Alex’s book, ‘$100M Leads: How to Get Strangers To Want To Buy Your Stuff’, here: https://g2ul0.app.link/WcEZGF3pNQb

Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes

My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook

You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb

Follow me:

https://g2ul0.app.link/gnGqL4IsKKb

Sponsors:

Adobe - https://www.adobe.com/uk/express/spotlight/stevenbartlett?sdid=5NHJ82ZD&mv=social

ZOE - http://joinzoe.com with code BARTLETT10 for 10% off

Shopify - https://shopify.com/bartlett

Learn more about your ad choices. Visit megaphone.fm/adchoices

Cost of Discipleship - Fr Abraham Fam, October 19, 2025