#221 8 Years of Progress in the Sales Engineering Profession

Mastering Technical Sales is THE Book that every sales engineer should read. The 3rd edition, and the one that I've read, came out 8 years ago. But things have changed significantly over the last 8 years. They changed enough to warrant a 4th edition of that book which includes many updates.

John Care, the author of the book, comes by the show to discuss what those changes are. John has been on the show a couple of other times, so check out those episodes as well when you're done.

Full Show: https://wethesalesengineers.com/show221