ELEVATE: Products & People that Make an Impact

[139] Founder of Bloom Nutrition on Lessons Scaling to $23M w/ Greg LaVecchia

Dec 1, 2023

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Greg is the CEO and co-founder of Bloom Nutrition. We dive into the world of influencer marketing as we discuss the importance of working with multiple influencers, considerations for audience size and demographics, and the need for scalability. Greg shares his insights on allocating budget towards influencers for better results and the significance of testing and simplicity in marketing. We also explore the challenges of converting influencers in the fitness space and exciting new developments in the industry, such as TikTok shop and the psychology behind consumer buying decisions. Tune in as Greg reveals the strategies that propelled Bloom Nutrition to become a top-selling supplement and their successful expansion into retail. Plus, don't miss his invaluable advice on building relationships, adapting to a dynamic landscape, and much more. We cover all this and more: 02:24 - Discussing effective strategies: Mailing, social media ads, targeting niche audiences, and emphasizing the importance of great content. 05:34 - Highlighting the impact of a female-owned brand revolutionizing the industry, with the founder serving as the face. 08:37 - Leo's career transition from Wall Street to influencer marketing in Brooklyn, growing to 8 employees with a strong online presence. 12:42 - Insights on Superbowl campaigns, featuring diverse influencers, navigating budget differences, and the importance of a solid brand strategy. 14:37 - Exploring the correlation between program size and viral video success, emphasizing scaling challenges, and recommending influencer investment for startups with a focus on tracking video views for success metrics. 18:20 - Delving into the mass snowball effect of influencers, considering both a broad range and niche-focused expansion strategy. 21:30 - Unpacking Target's marketing success as a complex story, and the strategic use of Walmart to enhance a brand's credibility. 24:07 - Emphasizing the value of networking with experienced founders and hiring experts for business growth. 27:31 - Stressing the importance of growing awareness among potential customers for overall success. 33:24 - Analyzing the impact of TikTok on Amazon, driving sales through user engagement. 36:48 - Mari's expertise in understanding buyer psychology and its influence on brand-building and awareness. 39:09 - Advising reaching out to respected listeners for advice and understanding that influencer marketing is not easily outsourced but requires a deep understanding of the process. Get ready to be inspired and informed in this insightful episode of ELEVATE!