All day, every day, we can access masses of information at the touch of a button. Or the sound of a voice command.  

However, we can access a lot of misinformation too.  

We’ve all seen examples of deepfakes, online scams and misinformation shape the headlines – and then become the headlines. The most common conclusion? It’s AI’s fault.  

Would it surprise you that 70% of us are concerned about the use of deepfakes, data privacy issues, security risks and the spread of misinformation? And although the cause of these issues is multi-faceted, there’s no doubt that their association with AI is impacting our opinion of the technology.

So, is the rise in online misinformation a sign that our trust in the new technology is misplaced? Or could AI be the cure for misinformation, rather than the cause?

That’s what we’re exploring with Georgie Barrat, tech journalist and broadcaster, and Paul Lee, Global Head of Research at Deloitte in this episode of The Green Room.

Tune in to find out: 

• How a rise in the use of AI has led to a rise in misinformation
• The existing technology that could be used to stop deep fakes
• The role businesses can play in helping build trust in AI
• One thing we can all do to help limit the spread of misinformation

Enjoyed this episode? Check our website for our recommendations to learn more about this topic: deloitte.co.uk/greenroompodcasts

You can also watch our episodes on Youtube: youtube.com/@DeloitteUK 

Check out Cook For Good here: cookforgood.uk

Guests: Georgie Barrat, journalist and broadcaster, and Paul Lee from Deloitte Hosts: Annie Wong and Lizzie Elston Original music: Ali Barrett