The Circuit of Success Podcast with Brett Gilliland Dan Abel Jr.: Chief Chocolate Officer & Willy Wonka of the Midwest
In this delectable episode of Circuit of Success, host Brett Gilliland sits down with Dan Abel Jr., Chief Chocolate Officer of two iconic Saint Louis brands: Chocolate Chocolate Chocolate Company and Bissinger’s Handcrafted Chocolatier. Known by some as the “Willy Wonka of the Midwest,” Dan shares how he’s blending family tradition with modern business savvy to take the Abel family’s chocolate empire to new heights. As a second-generation chocolatier, Dan is passionate about honoring the legacy started by his father while innovating to meet the demands of today’s chocolate lovers.
Dan walks us through his journey from working alongside his father in the candy kitchen to leading the charge in product development, distribution, and national sales. With his two siblings by his side, Dan has guided both companies through an exciting expansion, including a new café and chocolate bar concept at their manufacturing facility. His dedication to quality, hands-on leadership, and a fearless approach to risk have helped the family business thrive while staying rooted in the values that started it all.
Outside of work, Dan is a husband and father of three who loves spending time with his family, gardening with his children, and relaxing on the golf course. This episode is packed with insights into family business dynamics, the art of leadership, and what it takes to build a brand that lasts. Join us for a conversation that’s as rich as Dan’s finest chocolate creations and perfect for anyone curious about the intersection of tradition, innovation, and sweet success.