You've heard it before: A Founder talks about the great idea they are building, and then when you ask them how it will work they reply with zeal, "MARKETPLACE!"

Now, I'm not saying that's inherently a bad idea, but many companies are inherently misguided in their building of a marketplace.

We're seeing the long-term business model viability of companies like ClassPass, DoorDash, and others get tested after years where it seemed like these companies were invincible.

Shelly Patel has spent her career in strategy and operations roles building up marketplaces for companies like Uber, ChefHero, Groupon, and her newest role as Director of Operations at Alkeme Health, a SaaS content marketplace for mental health.

She joins me in our season finale to drop a healthy dose of reality on what it really takes to build a successful marketplace.

Find Shelly online:

https://www.linkedin.com/in/shellyaggarwal/

Find Alkeme online:

https://alkemehealth.com/

Plus hear the elevator pitch of Startup Hypeman portfolio client Avaana using the Que PASA Elevator Pitch Formula!™

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S16E12 (Season Finale!): Building Successful Marketplaces with Alkeme Health Director of Ops Shelly Patel