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Science, Spoken

Sellers Call Amazon’s Buy Box ‘Abusive.’ Now They’re Suing

Jun 17, 2024
Retailers are suing Amazon over alleged abuse of the Buy Box section, claiming unfair competition and undercutting. Despite investigations, challenges persist in proving monopolistic behavior and data misuse.
07:43

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Quick takeaways

  • Amazon allegedly favors own products in Buy Box, impacting seller competition.
  • Lawsuit underscores challenge of discerning between competitive strategies and anti-competitive behavior online.

Deep dives

Allegations Against Amazon by UK Retailers

UK retailers have filed a $1.27 billion class action lawsuit against Amazon, accusing the company of abusing its position to favor its products over third-party sellers on its marketplace. The retailers claim that Amazon utilized its Buy Box to push its own brand products, undermining competitors and impacting smaller independent retailers. Despite Amazon refuting the allegations, the lawsuit contends that the company unfairly used seller data to edge out competition, resulting in revenue losses and market dominance challenges.

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