

16. Fulton Lee On How He Is Making A Living As An Independent Artist, His Content Creation Process, The Tik Tok Ban and So Much More
Apr 11, 2023
Fulton Lee, a vibrant 'bubblegum funk' artist, shares his path as an independent musician navigating today's music scene. He discusses the power of social media, especially TikTok, in engaging fans while staying authentic. Fulton reveals his strategies for content creation and music monetization, utilizing platforms like Spotify. He candidly talks about the challenges of solo touring as a parent and the innovative approach to releasing singles. His insights provide a refreshing look at creativity, independence, and the evolving landscape of music.
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Moving Home During COVID
- Fulton Lee moved back home during COVID to be around family after having a baby.
- He took a leap of faith to continue his music career in a cheaper place with family support.
Daily Content Creation Routine
- Film and edit one video every workday to stay in the content creation flow.
- Prioritize strong ideas in brainstorming to avoid dreading filming.
Power of Personality and Content
- Listeners gained through social content stream more per month than those from playlists.
- Having a personality on screen increases listener engagement and streaming frequency.