#119: WALLIFORNIA: The Role of Community and Authenticity in Music Success: Rachel Young

Concluding the 3-day music tech conference 2025 at Belgium, we share one of our partnership episodes with Rachel Young as she shares her expert lens on how artists, founders, and music companies can leverage digital platforms to build sustainable careers.
Taking lessons from her pivotal work launching and developing TikTok’s music distribution service, SoundOn, and reflecting on how TikTok reshaped music discovery, monetization, and community building, she debunks common myths about content creation to practical strategies for nurturing fandom and generating revenue.

Now helping music tech founders, record labels and investors make smarter product & commercial decisions, Rachel offers clear, actionable insights that connect the dots between creative output, technology, and audience behavior. 

Explore Wallifornia: https://walliforniamusictech.com/

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Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/


Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures