Nothing Major 94: US Open Mixed Doubles Uncovered, Eric Butorac & Cincy Recap | EP 94
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Aug 18, 2025 
In a lively discussion, Eric Butorac, Senior Director of Player Relations at the US Open and former pro tennis player, shares behind-the-scenes insights on the revamped mixed doubles format. He recounts the remarkable moment when Jannik Sinner wanted to pair with Serena Williams. Eric also reveals juicy details about celebrity sightings, including a secret visit from Taylor Swift and Travis Kelce. With exciting renovations and future plans for the US Open on the table, listeners can look forward to thrilling matches and engaging experiences.
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Origin Story Of The New Mixed Event
- Eric Butorac recounts how Lou Scheer sparked the idea after seeing high-profile mixed matches and asking, "How can we do it?".
- They tested a one-night 'mixed madness' and drew ~12,000 fans, proving demand for a revamped mixed event.
Why 16 Teams During Fan Week
- The US Open landed on a 16-team condensed mixed draw during fan week to balance prestige and player availability.
- They believe this format still justifies awarding a Grand Slam title while fitting top players' schedules.
Secure Tour And Player Buy-In Early
- Gain stakeholder buy-in early: the US Open announced to tours and player councils in February to start discussions.
- Expect mixed reactions and proactively address concerns from doubles specialists with clear objectives.