In this episode of CMO Insights, Jeff Pedowitz sits down with John Steinert, CMO of TechTarget.
John talks about:
- Focusing on the strategy of balancing short term needs/results with long term performance
- Why marketing does not own the customer journey and has not earned the right to manage the customer experience
- How marketing has evolved over time to be more measurable and to run like a business
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
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