The King Show EP 20 | Huge Savings with AI Lead Scoring
Podcast Guest Fred Castonguay of Reworked: https://www.reworked.ai/?referrer=travisking
📘 Show Notes/Episode Webpage: https://travisking.com/podcastshownotesepisode-20
In this episode, Travis King sits down with Fred Castonguay, founder of Reworked.ai, to break down how AI and machine learning are changing the way real estate investors think about leads, data, and marketing efficiency. Fred explains how their AI engine, "Betty," analyzes demographic and behavioral data to score leads, predict seller intent, and help investors focus their outreach where it actually matters. They dive into how smarter data beats brute-force marketing, the role of privacy and ethics in AI, and why investors who don't adapt to AI-driven decision-making will be left behind. This conversation offers a clear look at where real estate marketing is headed—and how to stay ahead as technology reshapes the game.
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