The Power of Obviousness: Lessons from 'Obvious Adams'

The book 'Obvious Adams: The Story of a Successful Businessman' by Robert R. Updegraff explores the concept of obviousness in solving problems and making decisions. The story follows the protagonist, Obvious Adams, as he navigates the business world using simple and common-sense approaches. The book offers five creative approaches to harnessing the power of the obvious, including considering the simplest way of doing things, reversing perspectives, involving the public in decision-making, identifying overlooked opportunities, and understanding the unique needs of each situation. 'Obvious Adams' highlights the importance of embracing simplicity, questioning established norms, and finding innovative solutions by recognizing the obvious.