Edd Dawson on how to create sites that last 18 years and a new keyword tool!
Aug 8, 2023
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Edd Dawson recently orchestrated a significant exit from broadband.co.uk and specializes in optimizing conversion rates, building out a diversified portfolio of broadband and energy sites, and affiliate marketing. They discuss the intricacies of the venture, usage of Sasktel, keywords that drive traffic, and a special tool called Keywords People Use. They also cover his thoughts on AI, his daily routines, and turning websites into profitable enterprises.
Edd Dawson emphasizes the importance of optimizing conversion rates to drive engagement and improve user experience on websites.
Diversifying a portfolio of sites can be a successful strategy in affiliate marketing, as demonstrated by Edd Dawson's expansion into broadband and energy sites.
Keywords People Use, a tool created by Edd Dawson, focuses on answering people's questions and clustering them to help users identify key topics and create valuable content.
Deep dives
Ed Dawson's Broadband Website Success
Ed Dawson recently exited a big broadband website called Broadband.co.uk, which he founded in 2004. The website is still going strong and has become a reliable source of information for people looking for broadband deals. Ed discusses his team, the optimization of conversion rates, and how he has expanded into other broadband and energy sites through affiliate marketing. He also talks about the importance of answering people's questions and providing helpful content to build authority in the niche.
Ed Dawson's Background and Entry into Affiliate Marketing
Ed Dawson's background is in computer science and advertising. He started in the web industry when the internet was still young and worked on various ad campaigns and websites. He eventually transitioned into affiliate marketing after realizing that it was an effective channel for monetization. He started his own websites in the broadband and energy sectors, focusing on answering people's questions and helping them find the best deals. Ed also shares insights into the importance of conversion rate optimization and programmatic SEO.
The Success and Longevity of Ed Dawson's Broadband Site
Ed Dawson's broadband website, Broadband.co.uk, has been operating successfully for almost 20 years. The site remains popular due to the consistent demand for broadband related information and services. Ed explains that the site's content has evolved over time to address changing technology and customer needs. They have also implemented conversion rate optimization strategies to improve user experience and drive engagement. Despite facing challenges like Google algorithm updates, the site has persevered and continues to rank well and attract visitors.
Ed Dawson's Keyword Research Tool: Keywords People Use
Ed Dawson has developed a keyword research tool called Keywords People Use. Unlike other tools that focus on search volume, this tool revolves around answering people's questions. It mines various sources like Google's People Also Ask, Google Auto Suggest, Reddit, and Quora to find trending and relevant questions. It then clusters these questions to help users identify key topics and create authoritative content. The tool also features AI-generated content, assisting users in generating skeletal outlines that they can further develop. Ed emphasizes the importance of building content around audience questions and providing valuable answers.
Ed Dawson's Approach to Website Monetization
Ed Dawson monetizes his websites primarily through affiliate marketing. He partners with companies in the broadband and energy sectors and earns commissions for referred sales. Display advertising is used in areas where affiliate deals are less prevalent or when the traffic is not enough to generate substantial revenue. Ed focuses on writing high-quality content that attracts organic traffic and ranks well in search engines. He also emphasizes the importance of scalability and sustainability in website monetization strategies.
In this episode of the Forte Growth Podcast, we interview Edd Dawson!
Edd recently orchestrated a significant exit from broadband.co.uk, and
in this episode, we dive deep into the intricacies of that venture.
We’ll explore his unique strategies in optimizing conversion rates,
building out a diversified portfolio of broadband and energy sites, and
his success in crafting a livelihood solely from affiliate marketing
within those domains.
But our conversation doesn’t stop there. We’ll delve into his usage of
Sasktel, the keywords that drive traffic, and a special tool that’s
discussed in detail. The tool is called Keywords People Use (and with an
exclusive promo code “FORTE” for your first month free), is designed to
help you discover what questions people are asking on Google. From
utilizing features like People Also Ask to tapping into sources like
Reddit or Quora and employing Google AutoComplete, it’s an all-in-one
solution for clustering your topical ideas and managing your keywords.
So, whether you’re curious about how Edd has turned his websites into
profitable enterprises, eager to learn about his daily routines, or
interested in his thoughts on AI and its integration into his workflow,
this episode promises a rich, engaging experience.
https://www.keywordspeopleuse.com
Code "FORTE" = first month free (Not for unlimited plan)
Twitter: www.twitter.com/channel5
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