Importance of Customer Centricity in Agility

Customer centricity is highlighted as one of the crucial aspects in fostering an agile culture. It emphasizes the need to prioritize the customer's needs and involvement throughout the project or product development process. Rather than relying solely on internal feedback, the customer's input is essential in creating solutions that they truly value. This approach challenges the traditional outcome-driven mindset by focusing on creating deliverables that the customer loves, achieved through continuous customer engagement and feedback.