Imperfect Action 4 essential ways to organically grow your audience—without spending a cent on ads
Aug 25, 2024
Discover the secrets to organic audience growth without spending on ads. Learn why it's crucial to focus on attracting the right clients instead of just increasing numbers. Explore common mistakes and key questions to connect with your ideal audience. Uncover a powerful four-part formula that emphasizes creating remarkable content and maintaining consistency for sustainable growth. Get insights on how to engage meaningfully and enhance sales conversions by targeting the right people.
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Large Following, Tiny Sales
- Steph Taylor grew an Instagram following of ~20,000 but only sold around 50 subscriptions at launch.
- She discovered a big audience doesn't equal sales when followers weren't the right customers.
Content and Giveaways Attracted The Wrong People
- Steph shared that her content (recipes) attracted fans who only wanted free food ideas, not customers.
- She also used giveaways that brought freebie-seekers who never converted into buyers.
A Platform-Agnostic Growth Formula
- The audience growth formula is platform-agnostic and enduring: content strategy + remarkable content + visibility plan, all × consistency.
- This formula scales better than platform-specific hacks or chasing follower counts.