You've probably heard about how Cambridge Analytica used access to the Facebook data of millions of U.S. citizens and advanced digital advertising wizardry to essentially “hack” Americans’ minds and deliver a surprise presidential victory to Donald Trump. This depiction of Cambridge Analytica as nefarious data geniuses has been shared in many news stories (probably most prominently in the documentary The Great Hack).
But what if this perception is untrue? What if Cambridge Analytica were exaggerating their behavior-influencing abilities, as many companies do? And what if our perceptions of CA as geniuses of digital influence is based on people accepting those exaggerated claims uncritically?
That is the stance of political scientist Dr. Dave Karpf, and in this episode he explains why.
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People Who Read People: A Behavior and Psychology Podcast