#679 How Programmatic Advertising Works in a Privacy-Centric World w/ Zino Rost van Tonningen, CEO at TyrAds

In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing.

In this episode we discuss:

• Why will programmatic be more effective in a cookieless future?
• What is the Google Privacy Sandbox?
• How prioritizing first-party data-capture will give you a competitive edge
• Why is Google adopting cookieless marketing technolgy?
• Why reward and loyalty apps might be about to experience a boom in popularity

Reference on this podcast:

• https://privacysandbox.com/
• https://www.thetradedesk.com/

CONNECT WITH ZINO/TYRADS:

• https://www.linkedin.com/in/rovato/
• https://tyrads.com/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

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