#210: How to Be Unf♥ckwithable

Aug 12, 2020

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Definition of Unf♥<kwithable: "when you are a person who is truly at peace with yourself, and nothing anyone says or does bothers you, and no negativity or drama can touch you."

What You Will Learn in Today’s Podcast Interview:

How Sue defines “Unfuckwithable” and applies it to personal growth
What resources business owners should seek out in the current economy
Why we should open our ideas to being scrutinized and challenged
The biggest challenge to this “suspension” of ideas
Her advice to people to figure out who they are based on their experiences
The power of self-care (and why most of us are not doing enough!)
The benefit of listening to those with different opinions and experiences
Tips on how to stay grounded and centered
Why a company needs to have clearly defined and present core values for decision making

Podcast Summary:

Sue Hawkes is back on the show to talk about being a good leader: what that means, what that entails, what it can do for your company or business in turbulent times, and what it means to be “Unf♥<kwithable”

As the CEO of the company YESS!, Sue helps business owners achieve their goals through leadership and communication. Her book, Chasing Perfection: Shatter the Illusion; Minimize Self-Doubt & Maximize Success, gives leaders advice on how to overcome self-doubt and imposter syndrome.

After a challenging period both professionally and personally during the financial crisis, Sue examined herself and the value she placed on external things and opinions. By sharing her own realizations from that time, Sue effectively helps others become more at peace with themselves and their ideas.

Sue clearly explains the power of challenging your ideas, pushing down your ego to be vulnerable, and meaningfully engaging with those around you. This perspective comes at an appropriate time given the multiple challenges we are facing right now as a country.

This conversation drives home the point that a company’s core values should at the forefront of their decisions now more than ever if they are looking to build long term growth and success.

About the Guest:

More than just a bestselling author, Sue Hawkes is a keynote speaker, Certified EOS Implementer, Certified Business Coach, WPO Chapter Chair, award-winning and globally recognized seminar leader, and an entrepreneur. She is CEO and Founder of YESS! – Your Extraordinary Success Strategies, and brings over 25 years of experience to her clients and has designed and delivered dynamic, transformational programs for thousands of people. She has been featured and is a regular contributor to Inc., Entrepreneur, Forbes, Fortune, Fast Company, Business Insider, Parade, HR.com, Ladders, and Thrive Global.

Hawkes has received numerous awards including the Dream Keeper award recognized by the Governor’s Council for her leadership program, the Regional U.S. Small Business Administration Women in Business Champion of the Year award, the Exemplary Woman of the Community award, Women Venture’s Unsung Hero award, Women Who Lead from Minnesota Business Magazine, and NAWBO Minnesota’s Achieve! Vision Award, in addition to being named a 2018 Enterprising Woman of the Year.

Quotes:

08:55 – “It doesn’t matter how many achievements you’re recognized for, or what your definition of success is. For me the moments of doubt creep in. Boy, if they haven’t crept in this year, for everyone--I want what you’re having.” – Sue Hawkes

11:14 – “I always knew how to dig deep; I’m an entrepreneur. I think we all have that.” – Sue Hawkes

17:20 – “Core values are huge for your business. Who are you? What is the purpose of your business? Have you got crystal clear focus on what your highest and best use is?” – Sue Hawkes

52:20 – “When you’ve done a good job, great core values were, are, and always be who you are. They might get a little nuanced in how you say it.” – Sue Hawkes

Links and Resources:

Clash of the Financial Pundits: How the Media Influences Your Investment Decisions for Better or Worse, by Joshua Brown and Jeff Macke

“Chasing Perfection: Shatter the Illusion,” podcast #157 with Sue Hawkes

Chasing Perfection: Shatter The Illusion; Minimize Self-Doubt & Maximize Success, by Sue Hawkes

Website: Say YESS!

Website: SueHawkes.com

Twitter: @SueHawkesYESS

Instagram: @SueHawkes

LinkedIn: Sue Hawkes

Mastering Your Cash Flow Digital Course

ARKONA Boot Camp

Reach out to me if you have questions about the boot camp!

You can also reach out to me via email at rtansom@arkona.io, on my LinkedIn.