Ep.28 Dell Technologies: Bringing together ABM and challenger selling
May 2, 2021
38:20
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
"It's important to have the data and science, but don't forget the story". In this episode, Steve Goddard Integrated Marketing Director at Dell Technologies explains how marketing is driving a challenger program and the learnings from focusing on business outcomes rather than product features.
Account-Based Marketing