Connected Commerce with Flywheel’s Sarah Cunningham

Thje CPG Guys are joined in this episode by Sarah Cunningham, Chief Retail Experience Officer of Flywheel, the commerce acceleration division of Omnicom.

Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarah-cunningham-99559b1/
Follow Flywheel on Linkedin at: https://www.linkedin.com/company/flywheel-digital/

Sarah answers these questions:

1. Can you tell us about the inspiration and the WHY behind bringing this new connected commerce offering to Flywheel?
2. What are some current trends in the commerce space that are influencing how brands approach connected commerce and how consumers are shopping?
3. What challenges are brands facing in creating truly seamless omnichannel experiences for shoppers? What are the blind spots and how can this new connected commerce offering help alleviate the pain points?
4. What are the core components of your connected commerce solution? How does it differentiate from existing offerings in the market?
5. How does your platform leverage data and insights to drive better outcomes for brands and retailers?
6. In what ways does your solution integrate with retailers, marketplaces, and media partners? 
7. How do you support brands in aligning their sales, marketing, and data teams to ensure success with connected commerce?
8. What KPIs or success metrics do you recommend for brands adopting connected commerce strategies? 
9. Are there any early results or case studies you can share that highlight the impact of your offering?
10. How do you see connected commerce evolving in the next few years, especially as technology and consumer expectations advance?
11. What are lessons / mindsets you’ve learned and leveraged as you have grown in your career to help you?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

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