Product Bakery – The Product Management, UX & Design Podcast

#44 The Power of Great Product Marketing - Martina Lauchengco, Partner @Silicon Valley Group

Apr 15, 2021

45:35

In this episode, Christian and Alex dive deep into the world of product market fit and the pivotal role that product marketing plays in its success. Joined by special guest Martina, an experienced product marketer, they explore the complexities of finding the right market for a product, the importance of trust and customer feedback, and the distinct roles of product management and product marketing. With insights from Silicon Valley Product Group and Martina's expertise, they discuss strategies for effective product marketing, the challenges of high-velocity product cycles, and the future of this crucial function in the tech industry. So grab your headphones and get ready to uncover the secrets behind the power of great product marketing in this enlightening episode.

What We've Covered:

(00:00:30) Episode summary

(00:02:05) Intro Martina Lauchengco

(00:05:00) How product marketing changed over the past 25 years

(00:10:10) Product Manager vs. Product Marketing Manager

(00:17:10) Finding product-market fit

(00:21:30) Everyone does product marketing differently

(00:24:45) The 4 elements of product marketing

(00:27:50) Communication as a Product Marketing Manager

(00:34:10) Hiring the first Product Marketing Manager

(00:40:00) Marketing = planting seeds

(00:44:50) Martina's upcoming book, LOVED!