Culture & Code What We Can Learn about Relatability from Kpop Demon Hunters and Labubu
Sep 2, 2025
Dive into the fascinating world of K-Pop Demon Hunters and Labubu, where relatability meets escapism. Discover how the success of these characters hinges on their multidimensionality, appealing to audiences of all ages. Explore the creative journey behind Netflix's unexpected hit, and how brands can leverage layered storytelling in their narratives. Delve into trends in collectibles and the allure of 'ugly cute' figures, providing an escape from reality. This is a deep dive into the tension between authenticity and fantasy that drives modern entertainment.
AI Snips
Chapters
Transcript
Episode notes
Sony's $80M Missed Opportunity
- Tara describes how K-pop Demon Hunters became a surprise hit and earned $20M in sing-along box office events.
- She explains Sony sold the film to Netflix for $20M after a $100M budget and now Netflix is profiting from its unexpected success.
Cross-Generational Appeal Via Music And Myth
- Rei notes the film blends K-pop, animation, and mythology with themes of self-discovery aimed at tweens and beyond.
- The music and visual elements make it appealing across ages and suggest why it resonated unexpectedly widely.
Labubu's Slow-Burn Rise
- Rei recounts Labubu's origin: created in 2015 by Ka-Sing Lung and later acquired by Pop Mart in 2019.
- He describes how celebrity exposure and blind-box mechanics helped Labubu catch fire years after its creation.