The Best One Yet 🥂 “0% alcohol… for $119” — Taittinger's non-alc champagne. Toyota’s e-Air Taxi. CNN’s paywall plan.
Oct 3, 2024
Would you splurge $119 on non-alcoholic champagne? Louis Vuitton thinks so! Meanwhile, Toyota is investing nearly a billion dollars into electric air taxis, aiming to eliminate waste in their production. CNN and Reuters are introducing paywalls to boost their subscription models. Plus, there's a trendy new perfume scent that mimics your own body chemistry. Get ready for luxury innovations and corporate strategies reshaping the market!
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Paywall Strategy
- CNN and Reuters are implementing paywalls, but average visitors won't be affected.
- The paywalls target frequent users with higher willingness to pay, segmenting the audience like the sorting hat in Harry Potter.
Poaching for Success
- Poach top talent from successful competitors to quickly gain expertise and implement effective strategies.
- CNN and Reuters hired executives from the New York Times and Bloomberg to build paywalls and improve profitability.
FOMO and Champagne
- French Bloom's expensive non-alcoholic champagne targets celebratory FOMO.
- The value of champagne lies in the celebratory toast, not just the alcohol content.
