Tomorrow - ein McKinsey Podcast Wenige Firmen, große Wirkung: Wie „Standouts“ die Produktivität antreiben
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May 15, 2025 Jan Mischke, a Partner at McKinsey Global Institute, reveals that just 13 companies drive 65% of productivity growth in Germany. He discusses how these standout firms differentiate themselves through strategic decisions and innovative business models. Examples like Zalando and Hapag Lloyd showcase diverse strategies in boosting productivity. Mischke also emphasizes the need for favorable conditions, like talent development and investment in emerging sectors, to create more standout companies in Germany.
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Few Companies Drive Productivity
- Only a very few companies drive most of Germany's productivity growth.
- Thirteen companies out of 3000 contribute two thirds of the entire productivity progress primarily through strategic decisions.
Examples of Standout Companies
- Standout companies in Germany include traditional firms like Rewe and Airbus as well as newer ones like Zalando.
- These firms span various sectors including retail, automotive, and logistics.
Common Traits of Standouts
- Standout companies differ in strategy but share five distinct characteristics.
- They usually combine strategic decisions to scale productive business models and technologies with strong efficiency and cost management.