My guest this week is Mike Cirker, CEO of Alpha Industries.

Alpha Industries is known for its iconic military jackets from the MA-1 to the M-65. The brand has been in business for over 60 years making pieces that have now become staples in every wardrobe.

Mike and I discuss growing up in the business, the pros, and cons of being a heritage brand, marketing in 2021, and navigating the Kanye effect of the MA-1.

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Mike Cirker of Alpha Industries and the Kanye Effect