In this short, we talked with Elise Bijkerk about the approaches you should take as a company when creating brand and product identity.
At a food fair, like Anuga, it becomes clear that many companies do not delve deeply into this and fail to ask themselves what really sets them apart.
Elise shares ideas on how to differentiate yourself from the rest, citing a perfect example with the company Tenzing. She also provides tips for startups with limited marketing budgets, a common case for many new ventures. So, the next time we walk through the supermarket as consumers, we'll notice you during our grocery shopping.
A crucial question to ask yourself after listening to this short is: What need to I fulfil and what is something unique that can set us apart?
Listen to the full episode here
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