How She Does It Ep 27: Building A Korean Food Empire With Esther Choi
Making it in the restaurant industry is tough. The National Restaurant Association estimates that only 20% of restaurants end up making it and the vast majority of restaurants — about 80% — fail within 5 years of opening. We also know that being a female in the restaurant industry is even tougher. It’s estimated that only 19% of chefs are female. So what does it really take to make it as a female restaurant chef and owner?
Esther Choi, chef and owner of Mŏkbar shares how she won her first restaurant space by pitching the concept in an elevator (yes, the literal definition of an elevator pitch). Listen in to hear about her new YouTube show, Heat Eaters, and how she balances her life as a chef, restauranteur, and Food Network personality.
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