Private Lenders' Podcast Social Proof for Private Lenders - #248
Feb 18, 2025
Discover the power of social proof for private lenders, exploring how testimonials and online reputation can sway consumer decisions. The hosts discuss strategies for building credibility through consistent online engagement and successful deal documentation. Learn how social media and platforms like Google My Business amplify your presence in the lending market. They also emphasize the impact of video content, encouraging lenders to start small with informal videos that capture real lending experiences to connect with clients.
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Importance of Social Proof
- Borrowers and investors are attracted to active lenders.
- Social proof builds trust and credibility, crucial for attracting business.
Build a Strong Online Presence
- Create a website and social media profiles on all platforms.
- People use various platforms, so maximize your online presence for credibility.
Showcase Deals and Testimonials
- Showcase recently funded deals and testimonials on your website.
- Include property pictures, loan amounts, and borrower profits to build trust.